Marketing Foul

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Sometimes fashion goes too far with marketing. The race to be ever more eye-catching results in the ridiculous. Tom Ford has been slammed for its overly sexual ads that are homosexual and heterosexual in nature, which isn’t the real issue—the constant nudity is. Gucci did an ad a few years ago where the Gucci G was shaved into a woman’s pubes, which isn’t exactly high-brow. Calvin Klein is always putting their models on the runway nearly nude, especially famous are their black and white underwear ads. Abercrombie and Fitch has been slammed for its almost entirely nude magazine, this primarily because Abercrombie is a clothes distributor, the nudity isn’t even logical. Of course, they black bagged it and now charge for the magazine to adults only, but all that really means is that the company is now a clothing and pornography distributor.

What is the real issue behind all these insane fashion ads? Why are designers working so hard on their clothing if the marketing teams will strip it off for the photo shoots? Why bother getting dressed at all of what really sells is…. Nothing! This is a classic case of the Emperor’s New Clothes, a tale where merchants told the King a certain fabric was visible only to smart people, and thus the King pretended to see it, even parading around naked to prove he was no fool. It seems designers think the population is composed of fools, they buy the nudity campaigns and yet to feel like the sexy nude models they cover themselves in clothing. Such strange and unexplainable behavior.

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