A Passion For Eyewear

ProDesign Denmark

ProDesign Denmark


ProDesign offers a clean Danish design with that modern edge

Originally founded in 1973 in Denmark, ProDesign combine clean Danish design with a touch of the unexpected, updating classic styles with a modern edge, always focused on the synergy between face and frame. One thing that sets this brand apart is their deep knowledge of optics: their founders, quality managers and heads of design are all opticians. So beyond the style, there is always substance.


The ProDesign 1700 Essential 9022 model.

Across their five current collections, this Danish brand is dedicated to the idea of understanding different face shapes, and providing looks that will suit everyone. “Facial compliance”, as they call it, means enhancing the contours of your face so the glasses fit harmoniously, and their entire design process is based around this concept.

It is a seriously stylish brand, with strong roots in Danish design culture that make for a unique and inspired collection, ranging from classic shapes with colourful twists to more technical, functionality-focused designs. In 2014, they merged with FACE A FACE Paris, and beyond the current collections the new partnership promises to provide even more exciting models and styles.


The ProDesign 5629 Iris 3534 model.


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